EXPLAINER VIDEO
BLUESTONE PIM
The unique idea of Bluestone PIM is Digital Twins, a complete
virtual reflection of each product
Team
Concept, storyboard
Project manager
Illustrations
Animation
Daniel Zhukov, Daniel Ihnatenko
Janusz Wojciechowski
Daniel Ihnatenko
Daniel Zhukov
Team
Concept, storyboard

Project manager
Illustrations
Animation
Daniel Zhukov,
Daniel Ihnatenko
Janusz Wojciechowski
Daniel Ihnatenko
Daniel Zhukov
Client

Bluestone is an e-commerce product company developing a SaaS-system for centralized
management for large amounts of product data (PIM).

The unique idea of Bluestone PIM is Digital Twins, a complete virtual reflection of each product.
As well as exceptional flexibility in connecting new sales channels and opportunities created
by applications in a growing market.



Bluestone is an e-commerce product company developing a SaaS-system for centralized
management for large amounts of product data (PIM).

The unique idea of Bluestone PIM is Digital Twins, a complete virtual reflection of each product. As well as exceptional flexibility in connecting new sales channels and opportunities created by applications in a growing market.
Client
To demonstrate the benefits of the service and how Digital Twins allow the creation of informative and attractive product presentations on electronic trading platforms. To convey the idea of clarity, "tactility " and maximum realism of the service.
Task
Task

To demonstrate the benefits of the service and how Digital Twins allow the creation of informative and attractive product presentations on electronic trading platforms. To convey the idea of clarity, "tactility " and maximum realism of the service.

Development

First of all, we rejected the traditional format of corporate video as not meeting the company's ideas. Then the focus shifted: the main character of the story was not a b2b customer, but the end-user — a buyer who is searching marketplaces and online stores for the product he needs.
First of all, we rejected the traditional format of corporate video as not meeting the company's ideas. Then the focus shifted: the main character of the story was not a b2b customer, but the end-user — a buyer who is searching marketplaces and online stores for the product he needs.
Development
Together with him, we go starting with the laptop screen through a variety of products in catalogs, find the desired sofa, and make a purchase. With this simple but effective method, the target Bluestone user can see the benefits for their customers, and therefore for themselves.

The final frame takes us back to the initial composition, where we see a large group of people, each of whom is a customer in e-commerce.

Together with him, we go starting with the laptop screen through a variety of products in catalogs, find the desired sofa, and make a purchase. With this simple but effective method, the target Bluestone user can see the benefits for their customers, and therefore for themselves.

The final frame takes us back to the initial composition, where we see a large group of people, each of whom is a customer in e-commerce.

Fulfilling the stylistic wishes of the customer, we used mainly 2D graphics, combining it with 3D in scenes where the main characters moves along the corridor showing the assortment of products. Grotesque and even a little "caricature" characters evoke sympathy, and the surfaces look tactile enough for the viewer to feel comfortable in this digital space and perceive it as natural for themselves. Elements of hand-drawn graphics give objects on the screen a sense of touch.

Since the Bluestone design code is quite minimalistic, the color palette of the video is restrained, but the warmth of retro style and texture balance and harmonize it.

Another works