EXPLAINER VIDEO
Pillar
Pillar is a platform for creating real estate market websites.
Allows agents to create beautiful landing pages without involving specialists.
Allows agents to create beautiful landing
pages without involving specialists.
Team
Concept, storyboard
Project manager
Illustrations
Animation
Daniel Zhukov, S. Kotelevskaya
Kasparas Jakštonis
Semiramida Kotelevskaya
Daniel Zhukov
Task

A video for potential customers and pitch presentations that clearly and convincingly shows the product's capabilities. This video is published on the company's website as a demo to help the user to understand the benefits and simplicity of the service in relation to their goals.
Task
A video for potential customers
and pitch presentations that
clearly and convincingly shows
the product's capabilities.
This video is published on the
company's website as a demo
to help the user to understand
the benefits and simplicity of the
service in relation to their goals.
Development
We told this story with the help of a character who finds a solution to his problems in Pillar. To prevent an overload of the viewer with data and not to complicate the visual presentation, we decided to use simple forms and symbols. The brand color scheme in pastel colors also contributes to this, but soft splashes of color catch the eye where you need to attract attention.
Development

We told this story with the help of a character who finds a solution to his problems in Pillar. To prevent an overload of the viewer with data and not to complicate the visual presentation, we decided to use simple forms and symbols. The brand color scheme in pastel colors also contributes to this, but soft splashes of color catch the eye where you need to attract attention.
Most objects are reduced to geometric shapes — they inspire confidence and help users to understand what the system can do and how they can use it. At the same time, soft transitions between scenes create a "seamless" narrative, immerse the viewer in the story and captivate him with the development of the plot. The final frame is the logo and a call to action, which logically completes the presentation.
Most objects are reduced to geometric shapes — they inspire confidence and help users to understand what the system can do and how they can use it. At the same time, soft transitions between scenes create a "seamless" narrative, immerse the viewer in the story and captivate him with the development of the plot. The final frame is the logo and a call to action, which logically completes the presentation.
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